Hayley Lehmann Photography Blog

SWPP Conference

Tuesday January 20th 2009
20090117swpp 2008 1606 SWPP Conference

Hayley at the conference

This weekend I was invited to speak at the Society of Wedding and Portrait Photographers (SWPP) Conference in London. My topic was marketing and business for social photographers.

It was the first time in my career as a photographer that I had done anything like this, yet I managed to deliver what I thought was an exciting 2 hour programme of slides and information. I was amazed that at 8.00 in the morning so many people had turned up to hear what I had to say, and that the room was full with only one empty seat left!

I talked about USPs (unique selling points) and in particular my own which I believe sets me and my business apart from others. I illustrated the talk with references to fashion photographers who inspire me such as Nick Knight, and magazines such as Vogue which point me in the direction that I want to go with my wedding photography and album design.

I talked about branding for photographers and niche marketing, and rounded my talk off with a quick tour of business & financial planning which most photographers don’t do.

I hope that my audience enjoyed it and went away with some useful information that they could apply to their own businesses. I wish to thank those who have sent me lovely e-mails since. I am used to talking to loud crowds when my camera is hanging round my neck. It is a completely different experience clutching a mike and a remote for a slideshow.

I was very grateful to be sponsored by OnOne Software who kindly donated some fabulous software for me to give away and who continue to offer a discount to anyone who mentions my name, Hayley Lehmann.

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